How to use Twitter Analytics | Digital Trends (2024)

How to use Twitter Analytics | Digital Trends (1)

If while using Twitter you find yourself curious about the level of engagement your tweets are actually getting, you may want to take a closer look at your tweet analytics. The number of likes, retweets, or comments can only tell you so much about how your tweets are being received. But viewing your tweet analytics can give you a better idea of how well your tweets reach your audience.

Contents

  • What can Twitter Analytics tell you? A quick tour of the dashboard
  • Can anyone use Twitter Analytics?
  • How to access Twitter Analytics via the desktop website
  • How to access Twitter Analytics via the mobile app

To view your tweet analytics, you'll need to visit your account's Twitter Analytics dashboard, which will not only show your tweets' like and retweet statistics but also more detailed tweet metrics like impressions and account metrics such as follows and mentions. In this guide, we'll show you how to access your Twitter Analytics dashboard and individual tweet metrics. We'll also answer a few of your Twitter Analytics questions.

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How to use Twitter Analytics | Digital Trends (2)

What can Twitter Analytics tell you? A quick tour of the dashboard

The Twitter Analytics dashboard is a webpage that's updated every day and offers a wealth of information about your tweet activity and how other Twitter users respond to your tweets. When you first open the dashboard, you'll be presented with the Home tab, which shows a 28-day summary of your tweet activity and account metrics. The Analytics dashboard will show you recent trends such as how often you tweet, how many impressions your tweets have received, how many profile visits you've had, the number of mentions you've received, and your current number of followers (including whether or not these numbers have gone up or down recently).

As you scroll down the Home tab of your dashboard, you'll see monthly statistical summaries of your tweet activity. In these monthly summaries, the dashboard will actually highlight your best-performing tweets and mentions and show you who your top followers are. You'll also see more general statistics about your tweet and account activity.

If you click on the Tweets tab, you'll see a graph showing you the number of impressions your tweets earned over the course of a 28-day period. Impressions are the number of times your tweets were seen by other users. If you scroll down the Tweets tab, you'll see your individual tweets listed with the following metrics displayed for each tweet: impressions, engagements (number of times other users interact with your tweets via actions like clicks and likes), and engagement rate (which is the number of engagements divided by the number of impressions). You can also click on each tweet listed to see a more detailed Tweet Activity screen, which shows you a further breakdown of your engagements.

On the right side of the screen, you'll see the Engagements column, which shows you graphs of different metrics like engagement rate, link clicks, and replies.

How to use Twitter Analytics | Digital Trends (3)

Can anyone use Twitter Analytics?

Yes, for the most part, you don't have to have a special type of Twitter account to have access to the Twitter Analytics dashboard. Meaning, you don't have to have a blue-check account, and it doesn't seem to require a Twitter Blue subscription, either. Generally speaking, as long it meets the few basic requirements listed below, any free, regular Twitter account should be able to access the Twitter Analytics dashboard.

According to Twitter's help guide on the matter, these are the requirements for being able to use the Twitter Analytics dashboard:

  • The age of the account must be a minimum of 14 days.
  • It can't breach Twitter's ads policy.
  • It can't be a deleted, suspended, or restricted account.
  • The account must mainly tweet in one of the languages listed in the Twitter help guide linked above. Examples of such languages include English, Spanish, and Japanese.

How to access Twitter Analytics via the desktop website

You can access the full Twitter Analytics dashboard via Twitter's desktop website. Just follow the steps outlined below.

Step 1: Go to Twitter.com and log in to your account if you haven't already.

How to use Twitter Analytics | Digital Trends (4)

Step 2: Once you're logged in, select More.

How to use Twitter Analytics | Digital Trends (5)

Step 3: From the menu that appears, choose Analytics. Another browser tab should open and display your Twitter Analytics dashboard.

How to access Twitter Analytics via the mobile app

Unfortunately, the full Twitter Analytics dashboard isn't available in the mobile app. But while you can't view the Twitter Analytics dashboard on the mobile app, you can still view the analytics for each of your individual tweets. Here's how to do that:

Step 1: Open the mobile app and navigate to your desired tweet. It has to be a tweet you wrote (so either a regular tweet or a quote tweet you wrote).

How to use Twitter Analytics | Digital Trends (6)

Step 2: At the bottom of that tweet, where all of the other icons for retweets and likes reside, select the icon that looks like a bar graph (three vertical lines of varying heights). This will open a Tweet activity screen for that tweet.

How to use Twitter Analytics | Digital Trends (7)

Step 3: On the Tweet Activity screen, you'll see limited tweet engagement statistics such as number of impressions, number of engagements, and the number of new followers recieved from that tweet.

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How to use Twitter Analytics | Digital Trends (2024)

FAQs

How do I get detailed Twitter analytics? ›

If you're already signed in to your account, you can access Analytics through the sidebar menu on the desktop version of Twitter. Click the ellipsis icon at the bottom of the menu and select Analytics. On the Analytics dashboard, you'll find a few different tabs where you can access the various features available.

How to analyse Twitter trends? ›

How to analyze hashtags on Twitter? 9 steps
  1. 01 Identify relevant hashtags. ...
  2. 02 Check the volume of mentions. ...
  3. 03 Track social media reach. ...
  4. 04 Detect hashtag sentiment analysis. ...
  5. 05 Track engagement. ...
  6. 06 Detect influencers using the hashtag. ...
  7. 07 Track trending hashtags. ...
  8. 08 Detect the popularity of the hashtag.
Jun 7, 2023

How to use Twitter trends? ›

To view a trending topic, click it in the trends section of your Twitter window.
  1. Select "Compose new Tweet" from your Twitter home page. This expands the text box where you type your tweets.
  2. Type the trend into your tweet. ...
  3. Finish the tweet by typing your comment and press "Tweet" to post it.

How to use Twitter analytics The Complete Guide for Marketers? ›

Here are steps to access your paid campaign metrics:
  1. Sign in to Twitter Ads. Sign in to your Twitter account and head over to Twitter Ads. ...
  2. Navigate to Campaign Dashboard. Once you are on your Twitter Ads page, click on the 'Campaigns' section in the top menu. ...
  3. Select a Campaign. ...
  4. Review Campaign Analytics. ...
  5. Export Data.
Jul 17, 2024

What has happened to Twitter analytics? ›

Users can no longer track their tweet metrics because they cannot access the tool's feature on mobile devices. However, this does not spell the end of Twitter analytics. The tool is still very active and reliable. You can use Twitter analytics on the web to view much more metrics than provided on the mobile app.

How to do a detailed search on Twitter? ›

Click Advanced search, located underneath Search filters on the upper right of your results page, or click More options and then click Advanced search. Fill in the appropriate fields to refine your search results (see below for some helpful tips). Click Search to see your results.

What are the top 5 trends on Twitter? ›

Longest Trending
1#KamalaCrash9 hours
2#WomenForHarris8 hours
3#MondayMotivation8 hours
4#stockmarketcrash8 hours
5#WWERAW6 hours
5 more rows

What is the trend method on Twitter? ›

Understanding Twitter Trends

Twitter trends are topics or hashtags that experience a surge in popularity. These trends are fueled by a combination of factors, including user engagement, retweets, and the relevance of the content.

How do I see all trends on Twitter? ›

You must be logged in to Twitter to view trending topics in the mobile app and on Twitter.com. If you don't want to sign in to Twitter, use tools like GetDayTrends and IamRohit to check on trends. In the Twitter app, tap the magnifying glass, then tap the "Trending" tab to view trending topics and hashtags.

What makes something trend on Twitter? ›

Trending topics become popular either through a concerted effort by users or because of an event that prompts people to talk about a specific topic. Trending topics are sometimes the result of concerted efforts and manipulations by fans of certain celebrities or cultural phenomena.

How do you find trending items on Twitter? ›

Check out the “Trends for You” Section

So, this section also highlights the best and most current trending hashtags and topics tailored to your search and profile. You can even choose a niche, like sports, entertainment, etc., to check the trending niche hashtags.

How do you filter trends on Twitter? ›

Twitter trends are marked with a hashtag (#). Once you tap on a trending tweet, it shows the posts users made using the hashtag. You can filter the trending page by location to find out the hot topics in a place. Alternatively, you can set it to know what the world is talking about.

How can I improve my Twitter analytics? ›

Posting at the right times and diversifying your content based on analytics data can significantly boost your engagement and reach. Measuring Impact: Regularly monitor your progress and identify trends in your data. Set clear goals and make data-driven adjustments to refine your Twitter strategy over time.

What information does Twitter analytics give you? ›

What does Twitter analytics measure? Twitter analytics measures your post and profile performance over time. It lets you track metrics such as impressions, engagements, profile visits, mentions and follower growth. To see your Tweet analytics, you need to be logged in and have analytics turned on.

How do you master the Twitter algorithm? ›

5 Tips to Beat Twitter (X)'s Algorithm
  1. Optimize Your Content. ...
  2. Focus on Real-Time Engagement. ...
  3. Encourage Meaningful Interactions. ...
  4. Diversify Your Tweets. ...
  5. Avoid Putting Links in Main Tweet. ...
  6. Analyze and Adapt.
Mar 20, 2024

How to view Twitter analytics 2024? ›

  1. Go to analytics.x.com or analytics.twitter.com on a desktop or mobile browser.
  2. You'll see impressions under the 28-Day Summary section.
  3. Select Tweets in the top panel to view the dashboard for all your posts.

How do I get Twitter data for analysis? ›

Twitter API: Twitter's official API allows for programmatic access to tweet data.
  1. Use Twitter Developer account to access API.
  2. Tailor queries using API parameters.
Apr 12, 2024

How to check analytics on Twitter without premium? ›

Tweet Binder

Tweet Binder is a free Twitter analytics tool, perfect for hashtag tracking. It provides real-time insights into hashtag performance, engagement, and reach. With its user-friendly interface, social media managers can easily monitor hashtag trends and their impact.

What is detail expands on Twitter? ›

Detail expands: Clicks on the Tweet to view more detail. Follows: Times a user followed you directly from the Tweet. Hashtag clicks: Clicks on hashtag(s) in the Tweet. User profile clicks: Clicks on the name, @username, or profile photo of the Tweet author.

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