13 Twitter Analytics Tools (Free & Paid) for Accurate Insights (2024)

Twitter analytics tools are online social media analytics platforms designed to analyze and interpret data from Twitter.

How could you keep track of your brand’s performance on Twitter — or X if you prefer — without access to reliable data and metrics? And how can you find this data unless you use Twitter analytics tools?

They offer insights into your tweets’ performance, audience engagement, follower demographics, and more. Essentially, these tools turn Twitter activity data into actionable intelligence, empowering you to make informed decisions.

To be honest, there are tons of Twitter analytics tools for business online. However, in this article, we reviewed the most powerful ones so you can choose the tool that best fits your needs.

1. Mentionlytics

Best for: Twitter monitoring & AI features

Pricing starts at $69 per month

We begin our list of the best Twitter analytics tools with Mentionlytics, our social listening platform that continuously scans Twitter — as well as all the other social media — for your brand mentions to help you keep track of what’s being said about your brand on each channel.

You can rest assured you see everything that matters for your brand on X by checking out your Mentionlytics Overview Dashboard.

Mentionlytics is monitoring Twitter and measuring important KPIs, such as the volume of your mentions on X, their sentiment analysis, and their total reach and engagement rate.

Also, this platform can help you track your top mentioners to see who’s talking about your brand on X and notify you in real time when there’s a surge of Tweets you should check out.

That way, you can protect your brand reputation by acting quickly when users start tweeting negatively about your brand.

Furthermore, you can transform your social media reporting process through Mentionlytics by leveraging its automated reports that can be tailored to your brand and include all the key metrics and insights. All you have to do is present it to your team or clients!

X/Twitter Analytics Features

• Twitter analytics dashboard to have a helicopter view of your brand on X
• Keyword Cloud to spot Twitter trending hashtags
• Customizable Twitter reports to automate the reporting process
• Top Keywords to find Twitter trending topics
• Top Mentioners to spot influencers that want to collaborate with you
• Share of Voice to see how you perform against your competitors
• Performance and other customizable dashboards to tailor your insights
• Social Intelligence Advisor (SIA) to get tips on how to improve based on your data
• Real-time alerts to be always on top of your mentions

You can have a 14-day free trial of the Mentionlytics platform to see its effectiveness.

Try Mentionlytics for FREE

2. Twitter Analytics

Best for: Comparing monthly performance

Pricing: Free tool

Native Twitter Analytics is an invaluable, free option for Twitter users, accessible via this build-in tool.

It offers comprehensive insights into your Twitter posts’ performance, engagement levels, and follower count.

In this free Twitter analytics tool, you can find a detailed report card, comparing monthly statistics and showcasing top tweets and mentions.

The tweet activity dashboard is particularly useful, presenting in-depth metrics for your popular tweets, including views, retweets, and replies. This enables users to track engagement and understand audience interactions better.

Twitter built-in analytics, being entirely free, is a must-try tool for every social media manager looking to optimize their brand’s presence on X.

3. Hootsuite

Best for: Social media scheduling

Pricing starts at €149 per month (billed annually)

Hootsuite stands out as a robust social media monitoring tool, tailored for tracking and enhancing a brand’s presence on X and your other social media accounts.

It streamlines the monitoring of tweets, mentions, and audience engagement, offering clear insights into brand reach. The platform’s intuitive dashboard simplifies the analysis of engagement patterns and follower responses.

Furthermore, Hootsuite enables efficient scheduling of tweets, ensuring consistent brand visibility.

In addition, its detailed reporting tools assist in evaluating the impact of marketing campaigns, making it an essential tool for social media management.

This great tool is integrated with Mentionlytics so that you can perform in-depth social listening for your brand. It also offers a free trial.

4. Sprout Social

Best for: Reporting

Pricing starts at $249 per month

Sprout Social excels as a comprehensive Twitter analytics tool, crucial for managing brand performance. It offers an integrated dashboard, providing an overview of Twitter accounts’ activities, along with other platforms like Facebook and Instagram.

This tool gives detailed insights into engagements, retweets, likes, and audience growth. It provides features that can determine the best time to post for maximum results.

Sprout Social’s diverse reporting options help in strategizing against competition and evaluating ROI.

Additionally, its ability to track hashtags enhances content relevancy.

Sprout Social combines robust analytics with efficient scheduling, making it a top choice for social media marketing. Also, it offers a free trial.

Bonus: Check out Sprout Social Alternatives

5. Keyhole

Best for: Market research

Pricing starts at $79 per month

Keyhole is an efficient Twitter analytics tool. Its dashboards offer a variety of features, that enable measuring Twitter metrics.

It’s ideal for market research and assessing campaign outcomes.

Also, Keyhole helps in identifying potential influencers for engagement. This tool is particularly suited for businesses seeking comprehensive, real-time insights into hashtag performance and broader market trends.

The tool’s power to provide detailed insights and trends makes it a vital asset for any social media strategy focused on long-term growth planning. Of course, it offers a free trial as well.

6. Determ

Best for: Trend analysis

Pricing: Not available

Determ is a dynamic tool that helps social media managers closely track and enhance brand performance on X.

It offers detailed analytics on tweet interactions, follower growth, and audience engagement.

The tool’s intuitive interface simplifies data interpretation, helping users make informed decisions. With features focused on trend analysis and sentiment tracking, Determ provides valuable insights into public perception and content effectiveness.

It’s an essential tool for those seeking to refine their strategy on X and maintain a strong, responsive online brand presence.

7. HubSpot

Best for: Cross-network reports

Pricing: Starts at $800 per month

HubSpot’s social media management platform offers solid Twitter analytics capabilities, as it allows you to track your account’s performance and see how your posts are doing in terms of engagement, reach, impressions, and more.

However, HubSpot stands out through its cross-network reports. You can compare social media performance across multiple accounts using numerous metrics, like follower growth, average engagement rates, and social post interactions, for example — all through highly intuitive dashboards.

Most notably, you can integrate HubSpot’s social media management software with the platform’s dedicated marketing analytics tools to gauge the impact of your social media strategy across your overall marketing efforts.

For instance, you can identify exactly how many users landed on specific website pages via your Twitter profile, how much time they spent on the said pages, compare Twitter page traffic against other sources, and much more.

8. Followerwonk

Best for: Influencer Identification

Pricing: Not available

Followerwonk stands out as a specialized Twitter analytics tool, focusing on influencer identification and community building.

It offers Twitter advanced search features for pinpointing targets like potential customers or influencers. A notable feature is the ability to compare Twitter accounts, assessing overlaps with competitors and industry leaders.

In addition, Followerwonk’s detailed Twitter profile analysis segments users’ followers, categorizing them by influence, activity level, and other metrics.

Real-time statistics track follower changes, providing in-depth insights for social media managers to refine their strategies and monitor their network’s evolution.

9. Audiense

Best for: Audience segmentation

Pricing: Free tool

Audiense is another Twitter analytics tool and leading audience intelligence platform with a focus on customer-centric strategies.

Its sophisticated segmentation and insights enable marketers to understand and meaningfully engage their audiences.

This platform offers two products: Audiense Insights for audience intelligence and segmentation, and Audiense Connect for Twitter marketing.

Its unique approach tackles the challenge of ever-evolving consumer segments by analyzing real-time social behaviors. This method reflects the true preferences of consumers, enhancing segmentation strategies.

The good thing about Audiense is that it offers a freemium account with limited access to Twitter marketing, so you can check out the tool before purchasing full access.

10. Tweet Binder

Best for: Monitoring hashtag trends

Pricing starts at €25 per month

Tweet Binder is a free Twitter analytics tool, perfect for hashtag tracking.

It provides real-time insights into hashtag performance, engagement, and reach. With its user-friendly interface, social media managers can easily monitor hashtag trends and their impact.

Furthermore, Tweet Binder’s comprehensive reports offer detailed analytics on user interactions, campaign effectiveness, and access to historical data.

In addition, this tool offers a free trial and a free Twitter report.

11. Klear

Best for: Influencer partnerships

Pricing: Free tool

Klear, primarily an influencer marketing platform, offers powerful free Twitter analytics tools. It assists in discovering and connecting with ideal influencers for digital marketing campaigns.

With Klear, users can effortlessly manage and analyze influencer partnerships, crucial for effective brand collaborations.

The platform provides a free tool to analyze profiles on X, which is useful for assessing both your own account and potential influencers.

However, while these Twitter features are free, an account creation is necessary.

12. Buffer

Best for: Social media planning and publishing

Pricing: Free tool

Buffer’s free version excels as a Twitter content analysis tool, offering comprehensive features for social media managers.

It provides detailed analytics, enabling efficient campaign optimization and performance tracking.

Buffer’s content calendar and library streamline campaign planning and content creation. The platform supports collaboration through shared inboxes, approval workflows, and adjustable user permissions.

These features ensure seamless team coordination. Additionally, Buffer’s social publishing capabilities enhance engagement, making it a versatile tool for managing multiple social media platforms via a single tool.

However, to take advantage of all its powerful features, you can choose the paid version.

Bonus: Check out Buffer Alternatives

13. Emplifi

Best for: Community management

Pricing: Not available

Emplifi offers a comprehensive tool for tracking brand performance on X, addressing various aspects of social media management. It streamlines the customer journey, offering features like content creation, publishing, and advanced analytics, all from a singular intuitive workspace.

The platform’s robust listening and analytics capabilities enable teams to monitor top-performing posts, competitive benchmarks, and trends in real time.

Additionally, Emplifi excels in community management and social care, ensuring effective engagement and response to customer feedback.

It’s also equipped for influencer marketing and UGC, enhancing brand reputation and audience engagement. Furthermore, it offers a free trial.

So, as you saw there are many reliable Twitter analytics tools available for you. All you have to do is pick one and start tracking your brand’s performance on X.

If you want to have an all-in-one Twitter analytics tool that offers a variety of useful features at a budget-friendly price, Mentionlytics is all you need.

Get started now, 14 days for free — no credit card required!

X/Twitter Analytics Tools FAQs

What is the best Twitter analytics tool?

The best Twitter analytics tool varies based on specific needs and goals.

For comprehensive insights and user-friendly features, Mentionlytics is a great choice. For real-time hashtag tracking, Tweet Binder excels. Audiense stands out for audience segmentation and in-depth consumer analysis.

Ultimately, the choice depends on your requirements and objectives.

Has Twitter removed analytics?

Twitter (X) has not removed its native analytics feature.

Twitter Analytics remains available, providing users with insights into tweet performance and audience engagement.

However, we recommend you check the latest updates directly from Twitter, as platform features can change over time.

How to log in to Twitter Analytics?

To log into Twitter Analytics, go to analytics.twitter.com. Then, sign in using your Twitter account credentials.

If you’re already logged into Twitter, simply click on “More” in the left sidebar of your feed. Then select “Creator Studio”, and after that “Analytics” to access your analytics dashboard directly.

Can you have Twitter analytics for another account?

You cannot access the detailed Twitter Analytics of another account unless you have login access to it. Twitter Analytics is designed to provide data only to the account holder.

However, some digital marketing tools can offer limited insights into public accounts, like follower count, tweet performance, and more.